![]() ![]() Only account owners and administrators with administrator access may add or remove customer data from Customer Match segments. Google does not allow sharing or usage of this data outside of your managed account. A client account shares their Customer Match segment or Similar segment with your manager account.Īll accounts using a Customer Match segment must comply with the Customer Match policy.You have a Customer Match segment or Similar segment in your manager account, or.You can share audience segments across multiple managed accounts if: Google Ads will send you an email if your segments haven't been refreshed in a while. You can control how long your customers are kept in a Customer Match segment, but it's best to refresh your segment regularly. It will provide information about the number of rows that successfully uploaded and your match rate percentage.Ĭustomer Match segments don't expire, so membership duration is unlimited by default. Once your data has uploaded, you’ll be directed to a file upload success page.This process may take up to 48 hours to complete. You can assess the progress of uploading your data file under "Audiences lists".The default membership duration is unlimited, but you can set a custom time limit. If you agree, check the box “This data was collected and is being shared with Google in compliance with Google's Customer Match policies”.Note: Google will automatically identify whether your data is hashed or unhashed when you upload it. Select Customer list from the drop-down menu.Click the plus button to create a new segment.Select Segments from the page menu on the left.Under the section labeled “Shared library” click Audience manager. ![]() Click the tools icon in the navigation menu.The following instructions will guide you through the process of uploading a customer data file to create a new Customer list. ![]() Before you beginįor an overview of how Customer Match works, refer to About Customer Match.įor more information about how Google uses the data files you upload and how the matching process works, visit How Google uses Customer Match data. If you run into any issues with the upload process, learn how to fix customer list issues. To successfully use your customer data file, it’s important to ensure that you format your file correctly. This article explains how to upload your data files to create customer lists. You can create a CSV file including customer data and upload it into Google Ads to incorporate this targeting into your campaigns. Learn more about the updates to Audience terms and phrasesĬustomer Match lets you target ads to your customers using the data they share with you. For example, “audience types” (these include similar, custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. We’re using new terms on your audience report and throughout Google Ads. You can also easily manage your Audiences from this report page. It has 1,851 stores in the United States and 39 distribution centers.To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you’ll find the following improvements in Google Ads:ĭetailed reporting about audience demographics, segments, and exclusions is now consolidated in one place, the “Audiences” tab within the left page navigation menu. Among other things, Target specializes in housewares, furniture, food, clothing, electronics and jewelry. Target Corporation is a general merchandise company founded in 1902 and with headquarters in Minneapolis. ![]()
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